Lubrizol Global Inbound Marketing Manager in Cleveland, Ohio

Global Inbound Marketing Manager

Req ID: 32941

Lubrizol Advanced Materials is an essential ingredient in improving lives. Our innovative products enhance the shampoos, lotions and soaps you use; the medicine you take; the sports apparel and shoes you wear; the detergents that keep your whites whiter and your colors from fading; the medical devices that speed your recovery and enhance your comfort; the specialty coatings that make your wood furniture, floors and cabinets more durable, more beautiful and more sustainable; and the plumbing systems in your home that will never corrode, pit or scale. With such a diverse portfolio, Lubrizol Advanced Materials offers unparalleled career growth opportunities for top-talent. For the last seven years Lubrizol has been named one of the top workplaces in Northeast Ohio, and in 2016 was judged as the number one workplace by Northeast Ohio’s annual Top Workplaces survey at http://www.cleveland.com/business/index.ssf/2016/06/lubrizoltoplargecompanywin.html#incart . To learn more about each of our core businesses, click on the following links: Estane® Engineered Polymers at https://www.lubrizol.com/Engineered-Polymers/ , Personal Care at https://www.lubrizol.com/PersonalCare/ , Home Care at https://www.lubrizol.com/Household/ , Lubrizol LifeSciences at https://www.lubrizol.com/LifeScience/default.html , Performance Coatings at https://www.lubrizol.com/Coatings/default.html , and Lubrizol CPVC Piping Systems at https://www.lubrizol.com/CPVC/ .

Lubrizol Advanced Materials is currently searching for a Global Inbound Marketing Manager . This is an opportunity for a digital marketing professional that has proven their abilities in generating Sales Qualified Leads through effective online content. The Global Inbound Marketing Manager role for Lubrizol’s TempRite division puts you in charge of the implementation of Inbound Marketing and other digital strategies for markets around the world.

In this pioneering role reporting the Global Brand Manager, you will plan, develop and implement Inbound Marketing and CRM strategies and tactics as we expand the division’s digital impact and reach globally.

Your ability to collaborate and lead cross-functionally will ensure your success as you establish a lead nurturing strategy and program that puts quality leads in the hands of our manufacturing partners using an existing Inbound platform.

What you will do

  • Create and manage social media and content marketing strategies, including the ability to orchestrate the details and then measure results

  • Provide strong leadership to a team of in-direct reports composed of marketing, sales, technical members, etc and coordinate activities of this cross functional Inbound Marketing Team

  • Manage video and webinar programs

  • Lead effective use of social media monitoring tools (Radian 6, Social Studio, etc)

  • Lead effort to identify, establish and implement best practices for Inbound Marketing and make recommendations concerning Inbound strategy

  • Identify gaps in our current capabilities and develop action plans to address them

  • Accelerate mindset change from dependence on marketing with traditional Outbound methods to a greater reliance, trust of Inbound tactics

  • Help to establish and then maintain global Inbound marketing budget spend

What you need:

  • Bachelor’s degree in business, marketing, social media or other related. (MBA a Plus)

  • Minimum 3 years of digital related marketing

  • Strong communication and interpersonal skills, including excellent writing skills

  • Cross Functional leadership ability

  • Experience managing an Agency as a client

  • Extensive knowledge of social media and inbound marketing methods

  • Expertise with HubSpot or similar Inbound platform - Certification a plus

  • Time management skills; Strong attention to detail, well organized and ability to manage multiple projects simultaneously

  • Experience with international markets a plus

  • Travel 15- 20% Domestic

Take advantage of this opportunity to influence the growth of a market leader and expand your skills in digital marketing globally!

Lubrizol Benefits

Click Here to Learn About all of Our Benefits! at http://benefits.lubrizol.com/

Competitive salary with performance based bonus plans

401K Match plus Age Weighted Defined Contribution Plan

Competitive medical, dental & vision offerings

Health Savings Account

History Of Lubrizol Video

With multiple facilities in and around Cleveland, Ohio at http://www.thisiscleveland.com/ , Lubrizol is located in one of the largest economic regions in the United States. Buzzing with business, culture, knowledge and entertainment, Northeast Ohio at http://www.globalcleveland.org/ is a vibrant place for people of all ages and walks of life to live, learn, work and play. This region offers a little bit of everything for everyone - ethnically-diverse communities, affordable housing, award-winning schools and universities, world-class healthcare, indoor waterparks and zoos, ski resorts, museums, halls of fame, one of the longest water-fronts in the country, and the most concentrated square mile of art, cultural, education and health institutions in the nation. From making your heart race at Cedar Point, to attending a professional sporting event orbiking or hiking through over the 100,000 acres of state parks, to catching a Broadway show at Playhouse Square - the second largest performing arts center in the country, you can make it happen right here in Cleveland, Ohio .

Lubrizol is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

Nearest Major Market: Cleveland

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