Lubrizol Market Development Manager, Paint & Coatings in Shanghai, China

Market Development Manager, Paint & Coatings


The MDM is responsible for new business growth including identifying & assessing new market opportunities, working with technical team to develop LZ solutions to meet market unmet needs, developing new business, analyzing & summarizing market reports and facilitating new products sales scale-up.


  • Deep understanding of paints & coating market. Build network with industry expertise across the value chain and coating associations.

  • Dig out market unmet needs by market analysis & intelligence. Assess market opportunities and build up new market development projects pipeline.

  • Work with technical team to identify & develop LZ solutions to meet market unmet needs. Lead project team to drive project success.

  • Work with regional marketing managers on new product cost analysis and pricing.

  • Develop initial successful commercial orders for new market development projects. Develop segment strategy plan and sales aids. Train sales team about new market knowledge.

  • Work with sales team and facilitate new product sales scale-up.

  • Support global marketing team on regional market information collection & analysis.

  • Support mar-com contents development & events execution.


  • Bachelor’s Degree in Chemistry/Chemical Engineering

  • Minimum of 8 years’ experience in Marketing /Business Development / Sales.

  • Working experience in coating industry strongly preferred

  • Proven track record of successful new business identification/development

  • Sound critical thinking, problem solving and decision making skills. Proactively presents issues with recommended solutions, implications and alternate options.

  • Compelling influencing, persuasion and negotiation skills – seeks win-win solutions.

  • Flexible and adaptable, tolerant of uncertainty inherent to dynamic business conditions and new product development.

  • Sound business analysis and project management skills.

  • Excellent communications and presentation skills

  • Must be fluent in English – written, verbal, presentation

  • Travel frequency over 50%

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