Lubrizol Market Development Manager, Paint & Coatings in Shanghai, China
Market Development Manager, Paint & Coatings
The MDM is responsible for new business growth including identifying & assessing new market opportunities, working with technical team to develop LZ solutions to meet market unmet needs, developing new business, analyzing & summarizing market reports and facilitating new products sales scale-up.
RESPONSIBILITIES / ACCOUNTABILITIES:
Deep understanding of paints & coating market. Build network with industry expertise across the value chain and coating associations.
Dig out market unmet needs by market analysis & intelligence. Assess market opportunities and build up new market development projects pipeline.
Work with technical team to identify & develop LZ solutions to meet market unmet needs. Lead project team to drive project success.
Work with regional marketing managers on new product cost analysis and pricing.
Develop initial successful commercial orders for new market development projects. Develop segment strategy plan and sales aids. Train sales team about new market knowledge.
Work with sales team and facilitate new product sales scale-up.
Support global marketing team on regional market information collection & analysis.
Support mar-com contents development & events execution.
REQUIREMENTS – EDUCATION, EXPERIENCE, SKILLS:
Bachelor’s Degree in Chemistry/Chemical Engineering
Minimum of 8 years’ experience in Marketing /Business Development / Sales.
Working experience in coating industry strongly preferred
Proven track record of successful new business identification/development
Sound critical thinking, problem solving and decision making skills. Proactively presents issues with recommended solutions, implications and alternate options.
Compelling influencing, persuasion and negotiation skills – seeks win-win solutions.
Flexible and adaptable, tolerant of uncertainty inherent to dynamic business conditions and new product development.
Sound business analysis and project management skills.
Excellent communications and presentation skills
Must be fluent in English – written, verbal, presentation
Travel frequency over 50%
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