Lubrizol Marketing Specialist, PHC&SE APAC in Shanghai, China
Marketing Specialist, PHC&SE APAC
BU/Function: PHC & SE APAC
Locatio n: Pudong, Shanghai
Job Title : Marketing Specialist
Reporting to (Job Title):
Marketing Manager, Skin Essentials APAC
Reporting to the Job Holder (subordinate) :
RESPONSIBILITIES / ACCOUNTABILITIES:
Marketing communication and advertisement
Plan the annual regional event and communication calendar, and monitor the deliveries;
Responsible for regional adaption and translation of presentations and marketing promotion materials;
Organize trade shows and customer seminars;
Lead Wechat etc E-marketing platform management to ensure timely delivery and alignment with marketing promotion strategy.
Plan and prepare marketing collaterals;
Embellish the marketing promotion tools to maximize the advertisement delivery in business support.
Competitor landscape analysis
Keep watch on the dynamic competition landscape and update the competitor profile quarterly.
Market dynamic monitoring
New launch, new concept, new move, or any major market dynamics which has short and long-term impact to FMCG industry.
Market intelligence collection
Use Mintel, Euromonitor to conduct market analysis and segment analysis aligned with project priority and marketing plan.
Market trend study
Collect trend information and link the trend to consumer need with industrial response, the trend study should be aligned with project/marketing strategy.
REQUIREMENTS – EDUCATION, EXPERIENCE, SKILLS:
Bachelor’s degree or above in chemical relevant or marketing major;
Minimum of 3 years’ experience in marketing or business function as supporting role, experience in chemical multinationals is preferred;
Proficient in Microsoft Office Power Point, Excel and video editing software;
Strong organizational and time management skills;
Strong interpersonal skills and good team player;
Proactive and agile in learning new knowledge and skills;
Willing to work extra miles and achieve excellence;
Fluent in English, both verbal and written.
Collaborate (regionally and globally);
Job Segment: Advertising, Marketing