Lubrizol Regional Marketing Manager, PCG in Shanghai, China
Regional Marketing Manager, PCG
The position will interface across functions to facilitate and lead business initiatives that result in differentiating Lubrizol as a supplier in the coatings target markets and is accountable for developing a comprehensive understanding of current market trends and customer needs that result in product offerings and value propositions company can offer to drive innovation project profitable business growth.
Lead performance coatings AP marketing team
Lead the development and execution of marketing strategies for PCG AP
Perform market segment and business opportunity analysis to provide market insights, trends and competitor status through market studies
Develop business case for target markets for Performance Coatings to become differentiated leader
Develop growth plans by understanding the market/customer’s needs and business
Identify product development needs, evaluate productiveness and marketing initiatives ROI
Identify any gaps with current capabilities and develop action plans to address those gaps
Lead and facilitate business development growth projects.
Interaction with global innovation team to drive regional innovation projects
Tailor marketing activities to regional needs throughout Asia Pacific
Develop and supervise regional marketing budget REQUIREMENTS (education, experience, competencies and specific job requirements):
Bachelor’s degree in business, marketing, chemistry, or chemical engineering.
Minimum 5 years of strategic marketing and business development experience.
Experience in Coatings (Graphic Arts) market segment. (Raw material supplier, Formulator)
Commercial development acumen including value chain analysis, customer needs analyses, value proposition.
Excellent verbal and written communication skills.
Demonstrated leadership and team facilitating skills.
Demonstrated ability to work in a matrix organization and business team environment.
Strong leadership and interpersonal skills in order to drive results through cross functional environments.
Travel required 30-40%
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